All Life is Here – Audio Version
Notes towards a revolution in the foresight industry.
Welcome to New World Same Humans, a weekly newsletter on trends, technology, and society by David Mattin.
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I’ve been thinking a lot, across the last few days, about trend and foresight methods. That’s thanks to a new project that I’m hugely excited about; I’ll be able to say more soon!
But this week, a quick and early note on the direction my thinking is heading in.
This note lays foundations I’ll build on in the coming months. At its heart is a single idea: that we must revolutionise the foresight industry in this decade.
Links in this week’s instalment
1. Last year in their Trends 2020 report, the iconic design agency Fjord talked about the need to move from human-centred design, which privileges the individual user, to life-centred design, which take a holistic view of people as inhabitants of social and environmental ecosystems.
2. We recognise the legal personhood of corporations; why not do the same for ecosystems?
Humans of Earth
Thanks for listening this week.
If this instalment resonated with you, then stay tuned for news of a NWSH project that will empower you to dive much deeper into trend and foresight methods.
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I’ll be back as usual on Wednesday; until then, be well.